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Choking Emergencies And Infant Massage

 

More and more I’m seeing Massage Therapists offering infant massage as well as massage classes for parents to teach them how to connect with baby and give that extra bit of care to their new infant.

But what happens when there is a medical emergency with an infant in your clinic?

Do you know what to do when one of those infants starts choking?

To start, play the first video below and I’ll get into some instructions on how to handle this kind of emergency in your clinic.

It’s a valuable skill to have and is important in and out of your clinic. But keep in mind, the videos are not a substitute for taking a proper course.

So remember, if the baby is coughing that means they have an open airway it is just somewhat restricted.

We don’t do anything except encourage them to cough up whatever it is they are choking on.

You need to intervene if:

  • The baby is making high pitched noises.
  • Is too weak to cough.
  • Is wheezing.
  • Becomes rigid due to a completely restricted airway.

Have someone call 911, get an AED (if available) and start your back blows and compressions.

Make sure the baby is always supported on your thigh, so there is a solid surface to deliver your back blows and compressions against. With the baby sandwiched between your forearms deliver five back blows between the shoulder blades.

Then flip baby over and rest on your other thigh, deliver five chest compressions with two fingers land marking between the nipples. You want to deliver about a 1.5 inch compression.

Continue to do this until the object is cleared and baby starts to cry, or becomes unconscious.

If the back blows and compressions didn’t clear the airway, now you’re doing CPR.

However once the baby went unconscious there is a chance the airway opened up because of the musculature in the neck relaxing, so we “look listen and feel” for 15 seconds to see if baby has started to breathe at all.

If they’re still not breathing, we slightly tilt the head back to try and open the airway and attempt to give two breaths. If there is still a blockage and we see that no air went in with the breaths, (if air does go in and baby is still unconscious and not breathing, we still continue) we landmark between the nipples and deliver 30 chest compressions using two fingers.

We continue with 30 compressions and two breaths until the baby starts breathing on its own, or more help arrives to take over CPR.

When First Responders arrive, they will take over CPR but have some equipment and different techniques they will use to help the baby.

Hopefully if you are doing infant massage, or just know someone who has a baby, these videos will help you feel a little more confident should you ever have to deal with a choking emergency. Please remember that these videos and this blog should not be used as a replacement for taking an actual CPR course. If this is something you do a lot in your practice, please take the time to go and get the necessary training to be confident in dealing with infant emergencies, it could literally mean someones life one day. If you know someone or have a colleague that could benefit from the information here please share it with them.

Osteoporosis And My Mistake

I came around the corner just as he was sitting this elderly gentleman down.

He looked at me and said: “deal with this I’m going back to the bench”.

Fairly confused, I looked at this elderly gentleman and asked what happened?

He was on the ice taking pictures of the hockey team, as he walked off he slipped and fell on the ice.

Bearing weight on the right side was painful, but there wasn’t a lot of pain while sitting down. I grabbed his leg and passively moved it, no pain.

He called his wife (who was more than a little upset as the game had just started and now she was missing it) because I said he needed to go to the hospital.

We draped his arms over our shoulders and walked him out to their mini-van. She took him to the hospital and I didn’t see them for another year.

The Mistake

For years I have taught first aid courses to other Massage Therapists.

I have viewed the power point slide, I have repeated the information in the slide, I have highlighted the importance of the slide.

The slide I’m talking about says you should all 911 if:

  • The injury involves the head, neck, or back.
  • The injury makes walking difficult.
  • The injury involves the thigh bone or pelvis.
  • There is an altered level of consciousness.

However, things didn’t add up.

When it comes to treating injuries and dealing with first aid, one of the things we always harp on is “Mechanism Of Injury” (MOI).

We always use this as a method to quickly determine if there is a spinal, head or neck injury, to see if spinal precautions need to be taken. For those of you who have taken advanced or even basic first aid (and let’s be honest, just as the anatomy pro’s that you are) you understand the importance of stabilizing the neck to reduces possible spinal injuries.

But in this case the mechanism of injury made me second guess myself.

We always worry about further injury when a persons injury is a result of:

  • A fall from any height.
  • Found unconscious for an unknown reason.
  • A diving injury.
  • A blow to the head, neck or trunk.
  • A car accident.
  • Lightning strike or electrocution.
  • A persons helmet is damaged.

But this guy didn’t fall from a height, so why would I worry about the injury being that extensive!?

All he did was slip on the ice, there was no fall from a height of any kind.

But like an idiot, I didn’t use the information I had taught so many times.

Walking was difficult and the injury was to the pelvis, it should have been a 911 call.

However since I didn’t think the mechanism was bad enough, I was comfortable to get him to the hospital without using an ambulance.

Photo by: CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=243621

Photo by: CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=243621

Osteoporosis

For years I taught these courses and never understood why there would be a power point slide about Osteoporosis.

NOW I KNOW!

When I saw this fellow a year or so later, he looked completely different (he had developed some other health issues well beyond his fall that night).

I asked him how things turned out, he said he had broken his hip and had to have a full hip replacement (as a disclaimer, the injury caused the hip problem, not the fact that I didn’t call 911 that day, I just should have handled things a bit better).

Osteoporosis is the leading cause of bone and joint injuries in older adults, the bones don’t have enough calcium, which makes them frail.

According to osteoporosis.ca there are some frightening statistics:

  • 70-90% 0f 30,000 annual hip fractures are a result of osteoporosis.
  • 1 in 3 women and 1 in 5 men will suffer a fracture due to the disease.
  • Without BMD (bone mineral density testing) 80% of fracture patients are not getting proper osteoporosis therapy.
  • 80% of all fractures in people over the age of 5o are a result of osteoporosis.
  • Fractures from Osteoporosis are more common than heart attack, stroke and breast cancer combined.

Think about what this means for your practice.

How many people do you see on a regular basis that are over the age of 50?

This exact situation could happen at any point in your clinic with an older person coming in for treatment. That gentleman didn’t know he had Osteoporosis, but was diagnosed with it after he fell.

If at anytime one of your patients comes in and suffers a fall on-site that seems harmless enough but there is an injury to the pelvis or thigh and makes it difficult to walk, be sure to call 911 and get them to the hospital in an ambulance. If the person suffered a fall at home and is coming in for treatment, there are some things to look out for. Check for any deformities in the area they are complaining about, along with swelling and point tenderness that could indicate possible injury.(1)  

Studies are showing how exercise and strength training are effective ways to manage Osteoporosis once a patient receives the diagnosis, which also plays an important role in building confidence to prevent future falls. As Massage Therapists we want to make sure to use the appropriate pressure when giving treatment, to avoid any injury while the patient is on your table. One study researched a L5 unilateral pedicle fracture on a 66 year old man as a result of an aggressive back massage.(2)  

Do yourself, and your patients a favour by not making either of these mistakes when trying to help them out.


References

  1. Badiyani K, Bottomley J. OSTEOPOROSIS AND ITS MANAGEMENT IN THE ELDERLY. Gerinotes [serial on the Internet]. (2014, Mar), [cited October 24, 2016]; 21(2): 11-18. Available from: CINAHL Complete.
  2. Guo Z, Chen W, Su Y, Yuan J, Zhang Y. Isolated unilateral vertebral pedicle fracture caused by a back massage in an elderly patient: a case report and literature review. European Journal Of Orthopaedic Surgery & Traumatology [serial on the Internet]. (2013, Nov 2), [cited October 24, 2016]; 23(2): 149-153. Available from: CINAHL Complete.

 

Tight Hip Flexors? Try Activating Instead Of Stretching

 

I’m sure we have all come across this at some point in our career.

You have a patient come in repeatedly with a positive Thomas test and you do what you can to get things moving a bit easier.

What if the issue isn’t always just tight hip flexors?

If you stretch, mobilize, or repeatedly treat the hip flexors over and over, and the mobility leaves just as fast as it improves, there is not a mobility problem.

It’s a motor control problem.

Check out this relatively quick assessment of a Physio with right knee pain with a loss of hip extension for 2+ years.

Posterior Chain/Hamstring Activation for Hip Extension Mobility

If you aren’t gaining the kind of progress you have hoped for with your patients in this regard, give this a try and give it to patients for their homecare.

Stop stretching and activate!

35 Years Of Massage Therapy Progress And Change

The past ten years have been a time of change for the Massage Therapy profession.

New schools, changes in education, changes in regulatory bodies, regulatory rules, a new pain science model challenging our assumptions and much more.

As times change, it can be interesting to take a look at where we’ve been.

In 35 years in the profession, I’ve seen change before. Lots of it.

When I graduated in 1981, there were only about 125 RMTs in British Columbia, now there are 3800.

At the time, there were only 2 schools turning out RMTs in all of Canada, both in Ontario. Now there are seven massage schools in BC alone.

So I trekked across the country to Ontario to go to massage school.

I had 1500 hours of training over twelve months. Along with anatomy and physiology, we were taught Swedish Massage, Hydrotherapy, a little Lymphatic Drainage and very basic remedial exercise. That’s about it.

So I was certainly not as thoroughly educated as RMTs are now. But here’s the upside: I studied every night, there were no projects, no case histories, no overload of homework, not much student clinic time, and no excess stress.

I enjoyed massage school! I wasn’t half insane or exhausted by the end of it!

After I wrote the Board exams in 1981, my brand new certificate named me a Registered Masseuse. Ouch!

Not long after that, we insisted on new certificates calling us Registered Massage Practitioners, our official name at the time.

New Massage Therapy Models And Principles

I was trained in a very simple version of what you might call an inflammatory model of pain.

The treatment principle was that pain was caused by inflammation, and our job was to move the inflammatory fluid out of the tissues with massage. At the same time, tight muscles were to be massaged, well, just because everyone knew a tight muscle hurt!

It wasn’t really a very detailed model.

No research had been done on massage, so there wasn’t really much to go on except for traditional thinking and clinical experience.

The biomechanical dysfunction model came along a couple of years after I graduated, borrowed from physical therapists and osteopaths.

This was helped by the opening of the West Coast College of Massage Therapy, in the mid-1980s.

It was the first massage college in BC and was started by a BC Massage Therapist who wanted massage therapy education to expand beyond Swedish massage.

The Board of the licensing organization enthusiastically agreed with the plan, and we were able to add techniques such as joint mobilizations and Muscle Energy Technique to the massage curriculum and the Board exams.

Now, in response to federal government requirements, all the regulated provinces share a common required curriculum and soon will share a board exam.

Those changes that were made so easily before?, now to do that would mean three other regulated provinces would have to agree first!

Our world is far more complicated than it was.

When I started up my practice, I didn’t expect to be busy right away. No one was.

Massage therapy wasn’t well known at all, although the worst of the sexual associations were behind us.

After I joined a clinic, I took as many part time jobs as I could find elsewhere. The rest of the time, I sent out letters to doctors and sat in my clinic waiting for the phone to ring until my practice started to fill up.

At the time, the Medical Services Plan covered a limited number of massage therapy treatments if referred by a doctor. Most of our patients were doctor referrals.

We’d see two patients an hour for twenty minute treatments, and got paid $10 each by MSP. $20 an hour wasn’t such a bad wage in the early 1980s.

Some people even saw three patients an hour, which was considered slightly scandalous. You had to have a receptionist to make that work, and many of us didn’t.

Clinics were small and informal. We only occasionally worked with chiropractors and never with physical therapists.

The limited number of Medical Services Plan treatments could be used by the patient for either massage or physiotherapy, so it put us in direct competition with the physiotherapists for those MSP dollars. That was a definite recipe for conflict.

Improvement In Massage Therapy Education And Culture

Shortly after I graduated, I got on the Board of the licensing organization, in those days it wasn’t called the CMT, it was the Association of Physiotherapists and Massage Practitioners.

We were linked with physiotherapists then, although mostly we ran our own affairs.

Currently, the Board must have public members appointed by the government with expertise useful to Board deliberation. But at that time, we ran things all on our own, with only occasional input from the Ministry of Health or the physical therapists.

We were amateurs, but we Massage Therapists mostly had to figure things out for ourselves.

Now both the CMT and the RMTBC are far more influenced by non-RMTs on staff or on the CMT Board.

In the 1980s, massage therapy and physical therapy attracted very different people. PTs were conservatively dressed.

We were casual in the extreme, with a slight post-hippie flavour. When we had joint meetings with them, the PTs wore suits and dresses, and the Massage Therapists wore old baggy pants.

On top of the cultural disconnect, PT’s had dropped massage as an outdated technique years before, and didn’t have much respect for it. It was a very uncomfortable pairing!

We get along well with physical therapists now that we are legally completely separate, our education has improved, our cultures are more similar, and the value of massage has been rediscovered.

I fit in well with massage therapy culture at the time, except for one thing: hugging. We hugged each other to say hello, we hugged to say goodbye.

But, but, I said, if I don’t like someone, do I have to hug them anyway? I was a stiff and reluctant hugger.

Finally in exasperation, one of my friends took me aside and told me I was going to have to practice hugging with her until I learned to relax and do it right. So I did. Now I’m a fairly competent hugger, but it seems to have disappeared from massage therapy culture now.

Can’t say I’m really sorry.

Massage Therapy Associations And Turf Wars

At first, the Board of the licensing organization handled all the business of running the profession.

But soon the Massage Therapists Association was formed to promote the profession, something that the licensing organization is not allowed to do.

The first meeting of the MTA (now called the RMTBC) was held in a half-built building (available for free!) out in the country. About 30 of us sat around in a circle and had a meeting. Then we went out into the yard of the construction site, set up a massage table and showed each other our favourite massage techniques. Good times!

For a long time, the Annual General Meetings of both the licensing organization and the MTA were held together on one weekend.

It was the massage therapy social event of the year.

The meetings were often held someplace fun outside of Vancouver — the Okanagan, the Island, Whistler, Harrison Hot Springs.

There was free and often heated debate about the issues at the meetings, time to laugh with friends you only saw once a year, and the antics of a few eccentric characters to enjoy. In the evening, there’d be a hired band and dancing for entertainment.

Those meetings are the one thing from back in the day that I miss. Our profession is too big and complex now for that sense of a tight community.

The College of Massage Therapists was formed in the early 1990s when the government changed our legislation and held a scope of practice review. The College of Massage Therapists and the College of Physical Therapists replaced the earlier Association of Physiotherapists and Massage Practitioners, much to the relief of both professions.

At last we became completely independent.

Plus we got the new official title we’d been wanting: Registered Massage Therapist. Finally!

The scope of practice review held at that time was hugely important, partly because of what DIDN’T happen because of it. It doesn’t usually make news when something doesn’t happen, of course.

Under the old scope of practice system, turf battles over techniques were ongoing. The chiropractors were threatening the physical therapists for doing high velocity manipulation. The physical therapists were threatening to take massage therapists to court for doing techniques like joint mobilizations, Muscle Energy Technique, and basically anything other than Swedish massage.

The government stopped those turf battles by deregulating all techniques except for the few that have a signifiant risk of harm. So one profession couldn’t claim to own a technique any more. Fortunately!

Destructive court battles were avoided, and everyone could get on with the business of working with patients.

Photo by: geralt

Photo by: geralt

Getting Massage Therapy Communities Back And More Progress

Of course the internet has made a big difference in the massage therapy world, just as it has everywhere.

We have way more access to information, but also to misinformation.

At its best, the internet has allowed us to start building the sense of community that we lost when the number of schools and RMTs started to multiply quickly.

This time, we can have many communities — our own here in BC and also with manual therapists from around the world.

Big news in our profession recently is a shift of basic models of why we think people have pain, and how to best treat it.

The new model coming down the track is the biopsychosocial model, based on pain science research, that also considers patient’s psychological and life context inputs into pain. It’s a much more brain and nervous system-centred model, and rejects a lot of explanations for pain used by the biomechanical dysfunction model.

It takes time to get used to, but it’s fascinating and important. It’s also a good way to get into on line arguments.

But I’ve seen model changes before too, and that’s also made me a little skeptical of how new ideas can turn into fads.

When the biomechanical dysfunction model came along, it was the shiny new thing.

Now the biopsychosocial model and pain science are the latest shiny thing. The problem with shiny is that what starts as useful information can start to be considered the only possible truth. Complexity gets simplified, and the messy uncertainty of patients and their pain gets forgotten.

For example, people can try to create certainty by spending a lot of time sorting techniques into “good” and “bad” based on pain science. But really, the pain science model doesn’t make any techniques bad.

It just means they may not be as effective as we thought, or effective for the reasons we thought.

So here’s my advice. Look for the well-informed pain science people who are humble about what we know and truly comfortable with uncertainty, and pay attention to them. Here’s an example of uncertainty, the worst of the “bad” techniques in the 1980s and early 1990s was massage! No research to back it up, no reason to think it worked at all, said its detractors. Now, in the pain science model, it’s considered good, very good! In the next model, which will eventually appear, who knows? No matter, we’ll still be here, doing what we do. Massage therapy has been around for centuries, and it’ll probably last a few more..

How A PEST Can Help With Psoriatic Arthritis

I looked at the intake form and felt a bit confused.

Back in college, we had weekly sessions that were called an “inreach” where we would treat people with very specific conditions.

Everything from Parkinsons to Multiple Sclerosis.

But this day, the intake form threw me off a bit.

“Psoriatic Arthritis”, but I thought Psoriasis was a skin condition, how did it become arthritis?

I wasn’t sure what to expect but the patient did a great job of explaining what happens with the condition and how massage therapy helped.

But I still didn’t get how a skin condition could become arthritis.

Psoriasis, The Connection To Arthritis And Assessment

The big connection between Psoriasis and Arthritis is inflammation.

In both instances the immune system is attacking the body (skin with psoriasis and joints with psoriatic arthritis) and can have active and remission stages.

But the two are not always linked to each other.

There are instances where the arthritis can set in long before the skin plaques do and vice-versa, about 80% of the time the skin disorder will come first. The arthritis may affect 6-42% of the people who have Psoriasis.

However there is an argument being made in regard to genetic studies saying the two diseases could be separate entities.(1)

Little did I know until researching for this post, there is actually five different types of Psoriatic Arthritis:

  1. Symmetric – on the same joints on both sides of the body.
  2. Asymmetric – can affect any joint.
  3. Distal Interphalangeal Predominant – affects the fingers and toes, close to the nail.
  4. Arthritis Mutilans – severe and deforming, affects the hands and feet, can also cause neck and lower back pain.
  5. Spondylitis – affects the spine.

Because patients can present with back pain, we have a real opportunity to help someone in the early stages of Psoriatic Arthritis. It is our job to try an interpret the difference between mechanical or inflammatory back pain.

Inflammatory back pain is chronic (lasts more than three months), so if we have a patient come in this is one of the red flags we can look at during our assessment to dig a little deeper and see what’s happening.

Fortunately people way smarter than me have come up with a way to figure this out!

It’s called the PEST tool (Psoriasis Epidemiology Screen Tool) and you can download what a copy looks like here.

It is recommended that anyone with Psoriasis gets tested once a year to see if they have developed Psoriatic Arthritis.

The PEST tool is a series of five questions:

  1. Have you ever had a swollen joint?
  2. Has a doctor ever told you that you have arthritis?
  3. Do your fingernails or toenails have holes or pits?
  4. Have you had pain in your heels?
  5. Have you had a finger or toe that was completely swollen and painful for no apparent reason?

They are given a score of 1 for each question they answer yes to, anything over a score of 3 can indicate the arthritis.

The patient is also given a picture of the body and told to circle any joints where they have felt discomfort.
Although those five questions can help to determine there is a problem, it doesn’t help as far as someone with inflammatory back pain.

So there are a few extra questions you can ask:

  1. Do you experience early morning stiffness that lasts more than 30 minutes?
  2. Have you had neck or back pain for more than 3 months?
  3. Does the pain wake you up early morning?
  4. Does it get better after exercise or movement?

Now of course we CANNOT diagnose any of this, but it is good information to know as part of our assessment, especially if we are seeing any patients who have Psoriasis.

If you decide to use the PEST tool and it raises some concerns, always make sure to refer the patient back to their doctor or a rheumatologist.

Photo by: stevepb

Photo by: stevepb

Treating Psoriatic Arthritis

It was a little tough (well for me it was at least) to find a lot of research involving massage therapy and specifically Psoriatic Arthritis, there’s plenty around the other various types of arthritis though.

Generally most of what I could find revolved around moderate pressure massage and the beneficial outcomes of this style of treatment.

We obviously don’t want to use deeper pressure techniques on a person dealing with an inflammatory disease as it would only make things worse.

Not surprisingly a number of articles also focused on the psychological benefits associated with treatment and also around educating the patient in conjunction with treatment.

With all we’ve been learning on pain science it makes sense that education and associated benefits with the psychological side of things would have a benefit to the patient with the pain associated with any one of the different types of arthritis.

One study talks about the toll fatigue has on patients dealing with Psoriatic Arthritis and how recommendations on sleep hygiene, exercise, goal setting, stress reduction and relaxation as a major benefit in coping with the disease. (2)

We all know how great a job massage therapy does of helping people relax!

Most of the other studies I found fell under the umbrella of physical therapy and it’s benefits (3) to helping with various forms of arthritis (yes there were more than the one I just cited, but most were saying the same thing), with movement being one of the bigger contributing factors. But one study specifically looked at the benefit of using joint mobs and exercise in treating carpometacarpal joint osteoarthritis and showed it beneficial in treating pain.(4) In most cases it is clear that more research is needed on the topic. Keeping in mind the contraindication of treating anyone who is experiencing a flare up with their arthritis, massage therapy can be beneficial in helping to treat this. Throw in some joint mobilizations with some active and passive range of motion and you’ll probably look like a rock star in helping out that patients that come in. Use the PEST tool as part of your assessment if you or your patient aren’t sure whether arthritis is setting in and it can go a long way, not only in understanding what’s going on but also their quality of life. But most of all hopefully you don’t have to get your patient to explain everything to you like I did!

 

References

  1. Boehncke W. Psoriasis and Psoriatic Arthritis: Flip Sides of the Coin?. Acta Dermato-Venereologica [serial on the Internet]. (2016, May), [cited October 3, 2016]; 96(4): 436-441. Available from: MEDLINE with Full Text.
  2. Waldron N. Care and support of patients with psoriatic arthritis. Nursing Standard [serial on the Internet]. (2012, Aug 29), [cited October 3, 2016]; 26(52): 35-39. Available from: CINAHL Complete.

  3. Vlak T. [Spondyloarthropathies–clinical evaluation and physical therapy]. Reumatizam [serial on the Internet]. (2004), [cited October 3, 2016]; 51(2): 29-33. Available from: MEDLINE with Full Text.

  4. VILLAFAÑE J, CLELAND J, FERNÁNDEZ-DE-LAS-PEÑAS C. The Effectiveness of a Manual Therapy and Exercise Protocol in Patients With Thumb Carpometacarpal Osteoarthritis: A Randomized Controlled Trial. Journal Of Orthopaedic & Sports Physical Therapy [serial on the Internet]. (2013, Apr), [cited October 3, 2016]; 43(4): 204-213. Available from: SPORTDiscus with Full Text.

 

Rethinking Your Professional Identity

What mental image might a person receive when you introduce yourself to them by saying “I am a physical therapist” (or massage therapist, or speech and language pathologist, or occupational therapist, or etc.)?

This short statement of identity may create a cascade of mental images to your audience (the potential client) which may influence your ability to work with them.

However, this image may have a detrimental effect on how you are able to impact others, from both the perspective of them as well as yourself.

This conversation began with a discussion I had with fellow CE provider Robert Gardner, regarding the suggestion that therapists “forget” that they are a Massage Therapist in order to see themselves as qualified and licensed to work beyond the “expected role”, or mental picture, of who they think they are.

Changing expectations is what I teach as part of my Foundations in Myofascial Release Seminar series and I have written about this in the past here. (Please note: for the sake of this discussion I refer to Massage Therapists, but the same holds true for PTs, OTs, and SLPs).

Myofascial release (MFR) is within the scope of practice of Massage Therapists, but is quite different from massage in many respects.

My version of MFR is done dry, with no lotions or oils.

It is typically performed with the client dressed in shorts and a tank top (or similar). Also, unlike most massage, one can and does spend long periods of time treating a small area of the body, with little need to treat all aspects, front and back.

I converted my mental image of myself from a PT, who typically works with exercise and heat/electrical modalities a few decades ago and have done a good job of altering client expectations even before they set foot in the doorway of my office.

I’ve done this conversion by constructing a website which does most of the work for me.

Check out the website for my private PT practice here to see what I am referring to.

I speak to the differences between how people may view PT in their minds and how I am different. I have a short “Sample Myofascial Release Session” available for potential clients to view, as well as photos throughout, which begin changing client’s expectations even before they contact me.

I distribute my New Patient Forms via a link from the website, which further educates the client. In short, my client comes reasonably prepared for the work I do, and my expectations for a session should nearly match their expectation.

Very few walk into my office wondering where all of the exercise equipment is hidden.

http://ryanhoyme.com/FREE/

http://ryanhoyme.com/FREE/

If you have trained with me or other instructors, how has your client education process changed?

Are you having difficulty with client conversions?

At the time of the first session, is it not the best time to educate your new client in the benefits of how your therapy is different from other Massage Therapists?

Not that it cannot be done, but why wait?

Think of all of the ways you reach your market; how do new clients find you? Use your website, brochures, business cards, and even word-of-mouth referrals to talk up how you are very different from other MTs…and with good reason. Give potential clients a “warning” that you do business different from the norm in massage therapy; but with great results.

If the Massage Therapist is to embrace myofascial release, expectations must change. It is within your scope of practice to use myofascial release (and similar) principles, but is it within your allowable expectations of yourself to do so?

Can you envision yourself in a different way?