Posts

A Passion For The Biopsychosocial Approach

/2 Comments/in , , , /by

When asked, Jamie suggested I write about what I’m passionate about, and that was all?

I am passionate about improving the massage therapy profession because I feel that we have a tremendous opportunity to help those who are suffering.

I am passionate about the need for healthcare professionals to adopt a biopsychosocial approach to their clinical reasoning and critical thinking, informed by research and scientific principles.

It has taken me years of post-secondary education and consumption of research to begin to grasp some of the topics I will now discuss. I am not expecting everyone to have the time or interest in pursuing all of these, but I hope something piques your interest.

I will be dividing topics into the core components of the biopsychosocial approach.

Biology

Are you intrigued by the inner workings of our cells and organs?

Do you want to understand how notes on a piece of paper become beautiful music played with intricate fingers movements that seem to ‘know where to go’ while played by memory?

Are you curious about the way diseases and disorders produce physiological changes in our bodies?

Biological Topics to Explore:

  • Biology
  • Chemistry
  • Physics

These core foundational sciences make up much of the first few years of any scientific education. I think some MTs miss out on this a bit. This is why certain MTs still tout things like ‘toxins’ building-up during exercise and needing to be released by massage.

Let me be more specific with some of my selected topics below.

Neurogenesis

  • The birth of new neurons, and what conditions stimulate this in particular areas of the brain

Neuroplasticity

  • The ability for neural synapses to strengthen, weaken, or be created and under what circumstances this may occur

Epigenetics  

  • The ability for our genetic code, DNA, to flip specific sections on or off, shifting the production of new proteins, including ion channels

Psychology

Are you interested in how we humans think, feel, and believe,  and the tremendous effect this has on our daily behaviours, for better or worse?

Where do our beliefs come from, and how do they change?

How can our attitudes affect our behaviors, including positive health activities?

These are just a few examples of scientific questions explored in psychology.

Why is psychology important to manual therapists?

About 8% of adults will experience major depression at some point.

Roughly 5% of the population experiences mild to severe impairment caused by anxiety.

About 20% of the adult population in Canada will experience a mental illness in their lifetime.

We now understand that a complex interplay of genetic, biological, personality and environmental factors cause mental illnesses.

Research is also demonstrating a strong association between anxiety, depression, and pain. How many of your clients come to see you about pain? How many of these mention symptoms that could be considered depression or anxiety?

I am not suggesting that we treat depression or anxiety,  just as we learn about medications, but do not prescribe, learning about these topics can help our clients.

Still not convinced of the importance?

Let me ask you, what are the most consistent therapeutic outcomes of massage, based on research?

How many of you have an answer to this question in the form or research?

Should this not be something we can answer with research, as healthcare professionals?

According to Moyer (a recent speaker at the RMTBC’s 2016 conference), Rounds, and Hannum (2004), the answer is a reduction in anxiety and depression. The results of this meta-analysis found the treatment effects to be similar to psychotherapy.

I strongly recommend reading this paper.

Psychology Topics to Study

  • Pain science
  • Depression
  • Anxiety
  • Self-reflection
  • Self-awareness

Social

Are you interested in how we interact with humans as humans?

How are my words interpreted and understood by clients?

What effect do our behaviors and actions have on clients?

Social Topics to Investigate

Multicultural Clinical Competence

  • Can you admit to being racist, or live in a racist country?
  • Are you aware of the physiological responses that occur when white people encounter unfamiliar minority cultural members?
  • Have you stopped to think how your worldview might be different from your clients?

Therapeutic Alliance

  • Have you thought about how the rapport you have with clients affects outcomes?
  • Do you listen to your clients’ narratives and attempt to meet them where they are, or do you jump to tell them about what you think is ‘right’ and will ‘help them best?
  • Are you the expert, and they need to learn from you to get better?

Contextual Factors (or Placebo Effect)

  • Have you thought about how your physical clinical setting may impact the therapeutic outcomes of your treatments? They do.
  • Do you think the unique properties of the modality you use are the primary driving factor in your therapeutic outcomes? They are not.

Research is finding amazing results when looking into contextual factors. From the size of the pill to the colour of your skin and the type of words you use, contextual factors affect therapeutic outcomes.

How To Learn?

Use resources available through professional organizations.

There is also google scholar for papers, and a few websites promoting the freedom to access scientific information concept by putting up every article they can obtain. There are amazing groups posting research articles and having wonderful scientific discussions on Facebook.

Free courses can be found throughout the internet with minimal time requirements needed.

Quality and Type of Research:

  • Research and resources range in quality, and it is important that we always critically analyze and questions papers and their outcomes.

Research Methodology Topics for Examination:

  • Quantitative and Qualitative Research
  • Confounding Variables
  • Statistical analysis
  • Internal Validity
  • External Validity

Do not just focus on single studies, explore trends in research. Different researchers, in different journals, and different labs across multiple continents. This is the beauty of science, as we ‘crowd-source’ collection knowledge gets refined over time. Two types of research reveal trends and summarize the findings of many papers.

The Systematic Review:

  • The collection and critical exploration of multiple studies and papers looking at topics with a bird’s eye-view

The Meta-Analysis:

  • A type of systematic review that collects qualitative and quantitative study data from many different sources into refined conclusions with better statistical power.

The paper cited by Moyer, Rounds, and Hannum (2004) is an example of a meta-analysis. These researchers combined the statistical data from multiple studies, factoring in all sorts of potential confounding factors, using all sorts of complication statistical analysis to determine overall effect sizes (the amount of positive change produced by the treatment in question).

What is the purpose?

Listed above is a wide spectrum of scientific concepts, ranging from a little bit of clinical applicability to very little. What they do, however, is guide our clinical reasoning and critical thinking skills. Education helps defend ourselves and clients from all the pseudoscience out there.

Photo by: Unsplash

Photo by: Unsplash

Modalities and Techniques

Some readers may have noticed not one mention of any sort of physical modality or technique.

This was intentional.

Regardless of the type of hands-on technique you use, all the factors mentioned above come into play. Regardless of what ‘modalities’ are claimed to do, they all must be taken into account with the context of the therapeutic environment with a living organism (with thoughts, feelings, values, and needs). If we do not consider the whole person, any technique or modality will be incomplete and less effective.

One will improve and grow through reading, learning, and striving to be the most evidence-informed clinician possible. Relying on clinical experience alone for learning is asking for confirmation bias, self-serving bias, and hindsight bias (among many others) to cloud our judgement and obstruct us from evidence-informed clinical reasoning and critical thinking.

Read, watch videos, and listen to podcasts. The medium of learning is less important than the quality of the material and the push for constant progress and education as ethically responsible healthcare providers.

Explaining S.I.J. Issues Without Using “Rotation” Or “Innominate”

/3 Comments/in , , , /by

One of the most frequently asked questions I get at Modern Manual Therapy courses is, “How do you explain SIJ dysfunction without using rotation, out of place, etc?

Many clinicians, both novice and experienced are gravitating toward Pain Science Education, but cannot seem to fully commit. This is something you really can’t dabble with. Click here to see 5 Outdated Clincial Explanations and Why You Should Not Use Them.

If you use a modern explanation for neck pain, why can you not do the same for the SIJ? Here are steps that Lorimer Moseley suggests that I use to Stop Thought Viruses

  • Challenge a concept
  • Provide an alternative concept
  • Provide evidence for a new concept

In this case you can use a video or education like in this #GetPT1st SIJ video

After you get them thinking, ask them something like:

  • How much force do you think your PT/Chiro uses?
  • Is it less than what is required to move the pelvic and tail bones after all other skin/muscles, etc are removed?
  • How long does a full body massage last?
  • Do you think the hour long or more input from a massage lasts longer than a few quick impulses?

The important message here is that without education on self assessment and treatment, regardless of the mechanism (if they’re not buying the neurophysiologic aspect), is that treatment must be reinforced with home movements/education to get lasting effects. The evidence for a new concept may be doing alternative treatments, or self treatments like a repeated loading strategy that enables them to self treat without any passive modality or manual therapy. Even if you have to use a manual therapy treatment, always relate it back to self treatment accomplishing the same effect (reducing alarm in the brain – good input = good output).

One of my final questions is:

If I could show you a way to both assess and treat yourself, so that in many cases, you would not need either myself or any other clinician, would you want to learn that?
Most answer yes, and by then, regardless of the mechanism, most will choose saving $$ and empowerment, probably in that order.

Using Evidence Based Practice To Avoid Fear Tactics

/in , , , , /by

Sometimes I just have to shake my head.

I’m sure we’ve all heard the same kind of things in our clinics when patients go to other practitioners.

“I have compressed discs in my spine, I’m out 14 degrees here, 12 degrees here and 8 degrees here”

Yeah, I probably have all that too, but I’m not in any pain. 

“I went to this other therapist, and they said I’d probably never get better”

Well that’s not true.

Then there’s my favourite (I wish there was a sarcasm font).

“Well the muscle pain you’re having stems from something that happened when you were a child, it’s going to be really hard to get rid of it”

I’m sorry about whatever it is that happened, but that is going to take some counseling to help, you should talk to your doctor about a referral to a mental health professional to get the appropriate care.

Sometimes I wanna phone up these other practitioners and ask what the hell they are doing saying things like that to a patient but apparently I’m supposed to be professional or something. 

Instilling Beliefs In Patients

As therapists we play a role in which we can be either effective or detrimental.

There is a strong correlation where what we say to a patient has a huge impact on their improvement or just instilling fear that makes them have to keep coming back in for more therapy.

Unfortunately instilling fear in patients with the language we use has become more of a marketing gimmick than using our words to help a patient. 

This is called the “Fear Avoidance Model”.

The fear avoidance model shows that patients can develop pain as a result of fear and avoidance behaviour. Typically it is referring to a patients fear of movement as it might cause pain.

However studies have shown how this model can be developed in other ways.

If a patient can’t make sense of the pain (which is part of our job to explain to them), have some societal beliefs associated with past experience or have a diagnosis of something that can’t be fixed are all things that can be associated with this fear avoidance model. 

If a patient comes in for treatment and already has some of these underlying issues, we have the opportunity to either correct or reinforce what is going on with them. 

We can have a strong influence on those patients beliefs and in turn can influence those beliefs in a positive (or negative) way.

If we decide (and it is a decision on our part) to use negative language like “tissue damage, out of alignment, or structural problems” we can change a patients beliefs for many years to come. One study showed that it can even lead to feelings of increased vigilance, guilt and worry.

The same study showed that if we take an approach of providing reassurance, which increased confidence we could positively influence a patients movement and activity.

So, imagine if just the way you communicated with your patients, made them want to adhere to their home care and gave greater outcomes overall in their treatment?

Photo by: PublicDomainPictures

Photo by: PublicDomainPictures

Improving Communication For Better Outcomes

So where do we go from here?

We are always going to have other therapists and practitioners who use scare methods like I mentioned at the beginning.

I’m pretty sure a little piece of me dies inside whenever a patient tells me about these things they’ve been told. 

In the case of the patient saying they have compressed discs and are out of alignment, well I’m pretty sure if they x-ray’d me they would find the same thing however I’m not in any pain. In fact Todd Hargrove wrote a great article on the topic that we have used on this site, which you can read here and is a good reference to show a patient when they are worried about imaging and disc issues.

The way we communicate has to involve positive reinforcement, with good explanations of what is going on with the patient.

Being able to describe to them that pain is just the nervous system reacting, not tissue damage, is a hell of a lot better than reinforcing some old beliefs or scare tactics.

There is a new model of rehab being developed that outlines four elements that could lead to better outcomes:

  1. Knowing the person and building a supportive relationship
  2. Effective education and information exchange
  3. Goal setting and action planning
  4. Fostering positive, realistic, cognitive and self framing.

Those four steps represent a golden opportunity for us as Massage Therapists. 

All four steps are well within our scope of practice and we quite frankly have the opportunity to reinforce those steps more than any other practitioner due to the time we get to spend with patients. Because we get to spend so much time with our patients our ability to build that supportive relationship is paramount to what we do.

Even being able to read the mood of our patient who we have built that relationship with can make a difference in the outcomes of their therapy.

As much as the terms “evidence based”, or “research based practice” gets thrown around (I know some of you don’t like it), there is sound justification to making this a part of your practice. Research is actually showing us the importance of how we communicate with our patients. There is even studies that show how contextual factors like a therapist and patients features can contribute to outcomes. Now I know there is no way you can do anything about your features, but you can do something about all the other things we discussed. Staying up to date on new research, working on communication skills and not being afraid to “forget” some of the things we used to know goes a long way to establishing ourselves as the more trusted source of therapy in our communities. Being able to educate a patient when they come in, helps to build that supportive relationship and puts you at the forefront of their healthcare as a professional. Help your patients to set goals aligned with their home care by making them positive and realistic. Our biggest job is always going to be education. Educating our patients and explaining what is happening to them is a key factor in getting them back to their activities of daily living. Unfortunately as other practitioners use fear to market their practice, they make our jobs just a little bit tougher.

Should Massage Therapists Stretch Athletes Pre-Performance?

/in , , , , /by

Hey, can you stretch me out a little before the game?

Well, no but we can after the game, it’s best to not stretch before the game but I can help you with your warm up.

Teachers had told me that doing any kind of stretching on athletes pre-event can actually mess up their stride and make things worse (if you’re stretching out the lower body).

Recent research has shown that stretching doesn’t really do what we thought it did and has been argued that it may be a feel good thing as opposed to a therapeutic intervention.

So what about when your athletes want you to stretch them out, especially pre-event?

What Actually Happens During A Stretch

As new research develops we have come to learn that stretches aren’t actually lengthening a muscle, but rather it is the nervous system reacting to the tension placed on the muscle that causes the change.

I always thought that doing a stretch actually elongated a muscle but upon further reading, have come to understand things a little differently.

When we do a stretch and reach that point of feeling tension in the muscle, the GTO (Golgi Tendon Organ) monitors what’s happening and reports back to the central nervous system which then affect’s the muscles response to a stretch.

The nervous system feels the tension and then regulates how far it will allow the stretch to go.

While I used to believe that we were actually lengthening muscle fiber, I’ve come to learn it’s all up to the nervous system.

So then, if I stretch an athlete out before competition, am I actually messing up their stride?

Static Stretching

Static stretches are probably the most commonly used stretch, especially among amateur athletes and weekend warriors.

It’s the type where you place tension on the muscle for 10-30 seconds without much movement involved.

When it comes to athletes and their performance a few studies have shown whether this is helpful to do before competition.

One study  compared 12 college baseball players having stretching done as part of a warm up before throwing pitches. The results showed that doing static stretches as part of the warmup made no difference whatsoever.(1)

Another study done on 16 NCAA track athletes over four weeks showed that static stretching before doing 20 m sprints actually added time to their sprint, showing that stretching had a negative impact on performance. (2)

In an effort to mix things up, thirty teenage athletes were tested on doing dynamic exercise combined with static stretching as a pre-event routine. They were tested on vertical jump, medicine ball toss, 10 yard sprint and an agility shuttle run. The test showed that it might be more beneficial to combine the dynamic exercise with the static stretch in athletes performing power activities.(3)

It’s interesting to see that between the three studies there is a combination of upper body and lower body tests as well as a difference in muscle groups being tested.

Also, the tests were done on very different activities but all came back with either no effect or a negative effect.

So maybe my sport massage teacher was right!?

Not so fast.

Photo by: Ryan McGuire

Photo by: Ryan McGuire

Dynamic Stretching

Dynamic stretching is when there is movement and resistance applied during the stretch.

Commonly known as PNF (proprioceptive neuromuscular facilitation) which has a few other titles under it like:

  • Contract Relax
  • Antagonist Contraction
  • Hold Relax with Agonist Contraction

Essentially you passively stretch the patient, then they contract the muscle against your resistance for a short count and you’re able to passively move the limb or joint into a greater range of motion after they resist.

This is where things change up a little bit with your athletes.

A study on 12 track athletes (yes I know these are small numbers) who train for explosive power, showed that dynamic stretching of the hamstrings increased jump height, yet decreased after static         stretching.(4)

It doesn’t just have an effect on explosive power either.

A study was done to see how it would effect balance, agility and reaction times on the upper limbs. 31 female high school athletes were tested by doing 3 min jogging, then either dynamic stretching, static stretching or rest. Again dynamic stretching won. (5)

Two more studies show that dynamic stretches are a benefit.

One was on female basketball players and their bicep brachii muscle, which recommended dynamic stretches for explosive maximal exercise. (6) The other showed that dynamic stretches for 20 seconds prior to a vertical jump improved not only height, but hip and knee range of motion. (7)

So apparently not all stretching is created equal.

However, the question is why?

There was a study done where heart rate and electromyography (EMG) data were collected and it showed via the EMG that a fast dynamic stretch is linked to greater nervous system activation and prepares an athlete better. (8)

It always goes back to the nervous system.

However now that I have written this post I also have a caveat to the whole thing. After years of working in hockey, one thing I know for sure is: athletes know what they like. They also know their bodies and performance routines better than your average weekend warrior. Before every game or competition athletes like routine, don’t mess it up. If they regularly have you stretch them before a game and want it, then explain why a dynamic stretch is better and ease them into it if they’re not used to it. Also important is to know your sport. Most of the studies listed in this post were very specific for certain movement. Warming up Usian Bolt before a 400m sprint is vastly different than taking care of Sidney Crosby. A sprinter has under 10 seconds to perform, whereas you can help a hockey player warm up, then he goes out for a 10 minute pre-game skate and warm up before the actual game. Your warm up is not going to have the same effect in two drastically different sports. Either way, try to educate and don’t screw with their routine, they really don’t like that.

 

References:

  1. Haag S, Wright G, Gillette C, Greany J. Effects of acute static stretching of the throwing shoulder on pitching performance of national collegiate athletic association division III baseball players. Journal Of Strength And Conditioning Research / National Strength & Conditioning Association [serial on the Internet]. (2010, Feb), [cited July 18, 2016]; 24(2): 452-457. Available from: MEDLINE with Full Text.
  2. Nelson A, Driscoll N, Landin D, Young M, Schexnayder I. Acute effects of passive muscle stretching on sprint performance. Journal Of Sports Sciences [serial on the Internet]. (2005, May), [cited July 18, 2016]; 23(5): 449-454. Available from: MEDLINE with Full Text.
  3. Faigenbaum A, Kang J, McFarland J, Bloom J, Magnatta J, Hoffman J, et al. Acute Effects of Different Warm-Up Protocols on Anaerobic Performance in Teenage Athletes. Pediatric Exercise Science [serial on the Internet]. (2006, Mar), [cited July 18, 2016]; 18(1): 64. Available from: SPORTDiscus with Full Text.
  4. MEERITS T, BACCHIERI S, PÄÄSUKE M, ERELINE J, CICCHELLA A, GAPEYEVA H. ACUTE EFFECT OF STATIC AND DYNAMIC STRETCHING ON TONE AND ELASTICITY OF HAMSTRING MUSCLES AND ON VERTICAL JUMP PERFORMANCE IN TRACK-AND-FIELD ATHLETES. Acta Kinesiologiae Universitatis Tartuensis [serial on the Internet]. (2014, May), [cited July 18, 2016]; 2048-59. Available from: SPORTDiscus with Full Text.
  5. Chatzopoulos D, Galazoulas C, Patikas D, Kotzamanidis C. Acute Effects of Static and Dynamic Stretching on Balance, Agility, Reaction Time and Movement Time. Journal Of Sports Science & Medicine [serial on the Internet]. (2014, June), [cited July 18, 2016]; 13(2): 403-409. Available from: SPORTDiscus with Full Text
  6. VEEVO M, ERELINE J, RISO E, GAPEYEVA H, PÄÄSUKE M. THE ACUTE EFFECTS OF WARM-UP, STATIC AND DYNAMIC STRETCHING EXERCISES ON BICEPS BRACHII MUSCLE FUNCTION IN FEMALE BASKETBALL PLAYERS. Acta Kinesiologiae Universitatis Tartuensis [serial on the Internet]. (2012, Dec), [cited July 18, 2016]; 1839-46. Available from: SPORTDiscus with Full Text.
  7. Murphy J, Nagle E, Robertson R, McCrory J. Effect of Single Set Dynamic and Static Stretching Exercise on Jump Height in College Age Recreational Athletes. International Journal Of Exercise Science [serial on the Internet]. (2010, Oct), [cited July 18, 2016]; 3(4): 214-224. Available from: SPORTDiscus with Full Text.
  8. Fletcher I. The effect of different dynamic stretch velocities on jump performance. European Journal Of Applied Physiology [serial on the Internet]. (2010, June), [cited July 18, 2016]; 109(3): 491-498. Available from: MEDLINE with Full Text.

Tips For Writing Amazing Massage Therapy Blog Posts

/34 Comments/in , , , , , /by

The first one took me hours.

I mean loooong hours to write.

I hired a professional writer I know to help me get into this whole writing thing, read books on it and even debated taking some classes.

My professional writer friend gave a great piece of advice when he looked at me and said:

“Jamie, writing is like a muscle, you have to use it and develop it to make it strong”.

Blog articles still took me hours to write, I wanted them to be perfect (but honestly not one of them ever has been).

However as time goes on things got a little easier, sort of like a new workout program. At first you’re sore all week, then a month later you’re getting a bit of a high after each workout and the pain goes away. But just like that workout, it’s usually better if you have someone coaching you and helping you.

So here are some methods to help you start getting some blog posts out for your clinic.

Getting Started With Massage Blogging

Before you get going, make sure you are setup to be distraction free and in a comfortable space.

Choose whatever you like best, computer or pen to paper. If it’s pen to paper you prefer, get yourself a really nice smooth writing pen to make it as enjoyable as possible.

If it’s keyboard you prefer, do your best to stay disconnected from the internet so you’re not tempted to constantly check Facebook, twitter or play angry birds.

I always like to have a really good cup of coffee and put some music on.

I know some people like to put on some hip-hop or reggae, but for me it’s George Strait.

Okay, now that you’re set let’s get going.

Telling Your Story

While blogging is a great way to educate your patients, the real thing you want to do is entertain them.

Tell them a story, tell them your story.

If you’ve been following this blog for a while, I try to start every post off with a story as it is a great way to intrigue a reader (and hopefully keep them reading),

A good example is the post I wrote about dealing with someone who has had a stroke. I started off the post talking about a real life situation where I helped a friend of mine who suffered a stroke. It’s effective because it gets the reader involved and adds more weight to the post than me just simply saying: this is what you will see.

“It was around 1am Monday morning, when I realized there was an issue.

That night, something seemed different but nobody else really noticed. Standing with his arms crossed almost supporting one arm with the other, our conversation seemed confused as he constantly gazed at the floor.

As we walked to the First Aid shack for a coffee, I asked how he was feeling:

“not good”

How was the weekend?

“I don’t remember, apparently I didn’t show up to work on Friday”

Did you leave the house to go to work that day?

“I remember dropping the kids off at school Friday morning, but that’s really the last thing I remember”

As we kept talking, his slurred speech became more noticeable. When he relaxed, those crossed arms became one crossed arm and one seemingly limp arm. Looking into the eyes and face of this normally strong, athletic man there was something missing. His left side was almost motionless, wilted.

Can you lift your arms above your head for me?

The right arm went up, left one didn’t move.

Can you kick your legs out for me?

The right one kicked out, left one stayed put.

We need to get you to the hospital.”

Seeing how this person moved and was reacting to our conversation paints a better, more realistic story than me just explaining what the symptoms of a stroke are.

So if you were doing this as a post for your clinic, using a real life experience of how getting a massage has helped you in the past, or how you have helped someone else with a particular condition. It will make your reader engage and think “yeah that’s exactly how I feel”, now you’ve hooked a potential or current patient who recognizes you as the professional and the Massage Therapist who can help them.

Always try to lead with a good story.

The Disney Method For Massage Therapists

One of the toughest things about writing is how hard we are on ourselves.

If you’ve ever tried to write anything there is a constant voice in your head saying:

“that was terrible”

“no one is going to read this”

“you’re like the Adam Sandler of serious writing” (okay maybe that one is just me, but you get the point).

This happens to everyone when they start trying to write, it’s our internal editor and it’s harder on us than anyone who reads our writing.

The hardest thing to do is turn off that internal editor, but to start that’s what you have to do, you can edit after you’ve actually written something down.

The Disney Method is how Walt Disney used to come up with ideas and he made it a three phase process.

It consists of:

  1. The Creative Phase (or dreamer phase)
  2. The Realist Phase
  3. The Critical Phase

Once you start to practice this, it can make the whole process of writing a blog a lot less daunting and time consuming.

1. The Creative Phase

Pick a topic, it doesn’t have to be fancy, pick something about massage therapy you’re passionate about and know a lot about, it’s a good place to start.

Just start writing.

Write with reckless abandon, like there is no chance anyone is ever going to read this.

Turn off that internal editor and just let whatever thoughts are in your head pour on the page or the keyboard, whatever your choice is for writing.

Be the most creative you can be, don’t worry about spelling, grammar, mistakes or anything and for god’s sake don’t hit the delete key. Use whatever tone comes natural to you because at this point it doesn’t matter, just let it pour out.

In the example I gave about the person having the stroke, when I sat down to write that, it was full of swear words (I kinda have a mouth like a sailor) because I remember that night and couldn’t believe my friend and mentor was in that condition.

It was a rough and I mean rough draft.

But that’s fine, you can clean up anything you write in the next phase, but you have to get that first draft out.

2. The Realist Phase

In the realist phase you want to make sure your story flows.

You’re going to go through and edit that rough draft with very broad strokes to make sure your story makes sense. Don’t worry so much about grammar and spelling at this point, just see if sentences need to be changed to give the story some real body.

Does a sentence work better a few paragraphs up or down?

Does a paragraph need to be moved?

Just shape your story to make sure it flows in a logical sequence and put the big pieces together so it makes sense to your reader.

In the stroke article, the story was the introduction, then the body of the post was video that gave instructions on how to deal with a stroke in your clinic. Go through your post and make sure the story ties in to what you can do for your potential patient with whatever topic you picked.

Now  your potential patients are starting to put together how you can help them and why they should be coming to you for treatment.

3. The Critical Phase

Now it’s time to rip things up.

Go through and get ruthless with your editing.

Sentence by sentence trim what isn’t needed. Line by line slash what isn’t needed.

Take out any and every word that isn’t needed.

See if you can take as many words as possible out of each sentence without changing it’s meaning or tone.

When people are reading blogs they skim through them, it’s rare they get read word for word (seriously, you aren’t reading these posts word for word!?).

Go through and take out the word “that” wherever possible along with phrases like “in other words”. And don’t ever say things like “in my opinion”, we know it’s your opinion, you’re writing it.

You get to be creative in the first phase, but now is when you need to be critical (but don’t be super hard on yourself, remember writing is a muscle).

This is also a good place to go through and add any research you think is applicable that you have done for the post. It’s always good to add some kind of research into a post to give it legitimacy, especially if you’re writing for patients, it will reinforce you are the professional.

When adding your research to a post, you don’t have to use specific referencing styles, you can just add hyperlinks in the appropriate text of your article.

It’s a blog, not a research paper.

Photo by: fancycrave1

Photo by: fancycrave1

Coming To Conclusions

Now that you’ve gone through and edited things and the post is looking great, you’ll need to come up with some sort of conclusion.

A conclusion is a great way to wrap up the post and highlight the main points.

The conclusion is also a great way to leave an impression on your reader. Always try to leave them with a smile on their face, it will make them want to come back for more. This is how I wrapped up that post on dealing with strokes:

Later that morning I went to the hospital to check on him. As I walked in the room he looked at me and shouted to the nurse:

“Hey nurse there’s the little jerk that sent me in here” (they had him on some pretty good stuff)

“You should thank that little jerk, he saved your life”

I’ll be honest, that took some editing because the language he used was a lot stronger than “little jerk”, but you get the idea. While it can be tough getting into blogging for your massage business on a regular basis, if you start making it a practice it will get easier. If you try writing and you get stumped, take a break and go do something else, go for a walk, play angry birds for 15 minutes, just get a break. It’s amazing how much your ideas and writing can change with even a 10 minute break. Also, don’t be too hard on yourself if the first one takes you a bit of time. Set a timer for 20 minute time intervals. Use each interval to go through the Disney method to be the creative, the realist and the critic. See how your article looks after each time interval and continually build it up until you’re happy with it. Feel free to share your posts in the comments below when you try it. Hopefully before too long we’ll be able to get a guest post on theMTDC from you.

Why YOU Should Blog For Your Massage Therapy Business

/16 Comments/in , , , , /by

Sometimes I just sit here staring at the screen, trying to write.

It’s tough.

Blogging is tough.

In fact it may be the hardest thing I’ve ever done. The first time I hit “publish” it scared the bejeezus out of me and still scares me a bit to this day.

However as they always say, if it was easy, everyone would be doing it.

The thing is, everyone should be doing it and using blogging as a tool to promote and advertise your massage practice. We live in a generation where information is currency and it’s valuable currency.

As I said, blogging is tough but it CAN be done.

Most of you reading this right now are probably thinking “you just finished saying it’s hard and plus, I’m not a writer!”

Well, guess what? None of us are writers. 

Very few people who started a blog sat and thought to themselves “yeah I’m a damn good writer, this is what I should do”.

Most people who got into blogging had something they were passionate about and decided it was time to start a discussion on their passion. 

But there are some other reasons why you should start blogging, especially about your massage practice.

Marketing Your Massage Therapy Practice

Any time you decide to market your practice you should be looking at the ROI (return on investment).

There are a few platforms now where you can set up a free site to start your blog (wordpress, wix, weebly to name a few). Down the road you may want to invest money into a site and developer but the free ones can at least get you started.

So really your biggest investment is time.

Here are some stats from Writtent’s 45 Reasons to Blog that might convince you to get started:

  • Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)
  • Companies that blog have 55% more website visitors (Source: HubSpot)
  • B2C companies that blog get 88% more leads per month than companies that don’t (Source: HubSpot)
  • 71% of survey respondents say blogs affect their purchasing decisions (Source: HubSpot)
  • 60% of consumers feel more positive about a company after reading custom content on its site. (Source: CMI)
  • 78% of chief marketing officers think custom content is the future of marketing. (Source: Hanley-Wood Business Media)
  • Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (Source: comScore)
  • 90% of consumers find custom content useful,  78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)

Looking at that list, the big ones that stand out to me are that blogs affect purchasing decisions, consumers feel more positive about a company after reading their content and consumers believe that companies behind content are interested in building good relationships. 

Think about what those three things alone can do for your massage therapy practice.

Now google other Massage Therapists in your area and see who is actively blogging. Go ahead, I’ll wait.

That’s right, barely anyone is doing it because it’s hard, or some have a couple of posts from 2013 and then gave up.

So imagine that if you started doing this consistently and your blog started having the above affects in your local area. All of a sudden, they’re purchasing from you, feel more positive about your company and want to build a relationship with you. 

There is no other marketing scheme that is going to do that. Yellow pages, billboards, bus stops, signage, none of these things actually contribute to building a strong relationship with a potential or current patient, it’s just noise.

Establishing Yourself As A Massage Therapy Expert

Whether you’re a new grad or been in business for sometime, you need to establish yourself as an expert in your community.

It takes a bit of a mind shift to start thinking like this, since most of us are pretty humble people. However you need to get over the imposter syndrome and start putting yourself out there (here’s some tips on getting over imposter syndrome).

Pick whatever aspect of massage therapy you know the best and start writing about it. Do research on the topic, pick your favourite aspects about the topic and know them inside and out. 

For instance, let’s say you like doing pregnancy and infant massage. Come up with a list of every issue you can possibly think of dealing with pregnancy and write a story associated with that, and how massage therapy can help.

When people in your city or town who are pregnant start doing searches for local healthcare providers, they are going to come across your blog. As long as they can relate to your stories, they will come seeking you over any other therapist in town because you have just answered a majority of their questions and gained their trust. 

In my case, I was pretty confident I knew more about first aid than your average Massage Therapist. I also knew I had a ton of stories I could use to convey my message and relate it to therapists on how to handle medical emergencies in their clinic.

So that’s what I started writing about.

Now I’m actually traveling around teaching first aid courses to other practitioners.

The reality is, there is at least one topic you know and you probably know it better than most other therapists.

Start with that.

Becoming a regular blogger also makes you stay on top of your game. When you’re writing and researching topics regularly, that imposter syndrome will start to fade and you will start to feel like you are becoming an expert. 

You never know what other Massage Therapists may end up learning from you as well in this whole process.

You just need one topic you’re passionate about to start, then you can start to branch out into other topics as your confidence builds.

Photo by: geralt

Photo by: geralt

Differentiating Yourself

This is another important aspect of what blogging can do for you and your business.

It makes you different.

When someone is doing a search for a therapist, there are no end to the options. Blogging can help make you the BEST option.

Say you work in a clinic with several other therapists. A potential patient goes to the website to book in and sees all of your profiles, there has to be something that makes them want to book in with YOU.

Blogging on a regular basis gives you this opportunity and it is just that, an opportunity.

It gives you the opportunity for your target patients to become not only engaged with you, but to keep wanting to come back to you. If you set things up properly and use social media and email subscription services properly, you will be able to stay at the top of your patients mind.

There is no other marketing effort you can make that will do that. 

It provides the real opportunity for you to build a following, to build your patient base.

For those of you who are clinic owners and are thinking you don’t want your people doing this, you should be encouraging this.

In fact I’d be encouraging everyone in your clinic to write one blog post per month for your clinic, plus writing one for their own personal sites. 

If you’re worried that if one of your practitioners is blogging and could “steal” patients away if they moved, you have to change your thinking. If a patient really likes a therapist, they’re probably going to move with them anyway. If you try and restrict the patient from knowing where the practitioner is, they will do their own work to find out.

It took me two years to finally launch this blog. It wasn’t that I didn’t want to do the work, it’s that I was afraid to start putting myself out there. So far some people have called me out on things I’ve written because they didn’t agree, but it hasn’t happened near as much as I thought it would. There’s nothing wrong with other people having a differing opinion than yours, in fact it’s a good thing. It will help differentiate you. While blogging is a lot of work, the rewards from doing one are immeasurable, especially if you’re using it as a marketing technique for your massage therapy business. You’ll be surprised at the opportunities that start coming your way. Don’t just try to sell, try to inform your potential and current patients, trust me they’ll thank you for it. If blogging is something you’ve been considering but haven’t started, get over your limiting beliefs and jump in. Just be consistent and you’ll start to find your voice. And who knows, maybe soon I’ll be taking a course you’re putting on!

Join and stay up-to-date!

Email Marketing by AWeber

Have a solution to a problem within our industry? We want to hear about it!

Learn More

© 2020 – 2026  James Johnston RMT • All Rights Reserved